003// V-ZUG CA
Corporate Architecture, Branding
Be inspired – get connected – be enchanted culinary – get excited.
A new corporate architecture was developed for the Swiss brand V-ZUG. The project Swissbau exhibition stand 2020 gave the starting signal for a great collaboration. The Corporate Architecture is scalable and therefore applicable to trade fairs of various sizes as well as ZUGORAMAs and shop-in-shop concepts.
For the development and production of trend-setting innovations, the new Corporate Architecture also reflects the roots of V-ZUG AG: quality, precise craftsmanship, functional design, sustainability and the best service.
The new DNA / Corporate Architecture is a new home, a world of experience that is attuned to moments of well-being and enjoyment, right down to the smallest details.
A generous environment gives space for encounters - with noble and genuine materials in an overall sustainable concept. In these newly created spaces, visitors can discover the collections in a private ambience - just like at home. The combination of culinary delights, luxurious touches and pure enjoyment is that which inspires business partners, customers as well as the company‘s own team.
A topic that concerns us all and was also close to V-ZUG‘s heart: 95% of the materials on the stand will be reused after Swissbau, a milestone in terms of sustainability also in the area of trade fair exhibitions.