The first domestic Zugorama appears in the new corporate architecture of the traditional company V-ZUG. The 400 sqm showroom opened in 2021 in Rüfenacht near Bern with a fantastic view. The open interior design, consistent color and material values, as well as light and smell, support the brand experience. The new Zugorama includes the product areas, a show kitchen including a table for up to 22 guests, a wine room and meeting as well as office areas. The aesthetic, a pure and clear language of form combined with selected materials sets a focus on the design of all appliance lines. Generous amount of daylight enhances the contemporary interior design with a picturesque view of the Bern’s countryside.