Common attributes such as craftsmanship, tradition and down-to-earthness led to the fact that we at COCC were allowed to design and implement the new trade fair presence for the oldest brewery in Switzerland. Our goal was to orchestrate the company‘s values in such a way that the operational concept and the interior design could go hand in hand. After a positive response to the new trade fair stand throughout Switzerland, we would like to pass on the compliments in a direct way to other St. Gallen companies. The collaboration with one of the leading story builders in the country (einfall7.ch) have made this an impressive and unique project.